Local SEO, Google Ads, social media strategy and analytics — written for hair salons, nail studios, spas and beauty businesses. No jargon. No fluff. Just the stuff that actually fills your books.
Slow booking pages, regulars who can't reschedule, ad spend nobody can explain. Ten salon marketing mistakes, each with the fix, the metric to track and a free calculator.
Slow booking pages, regulars who can't reschedule, ad spend nobody can explain. Ten salon marketing mistakes, each with the fix, the metric to track and a free calculator.
What to bid on, how much to spend, and how to track every call and booking back to the ad that brought it, with seven free calculators and checklists.
How to set up automated texts that confirm appointments, rebook your regulars and bring lapsed clients back, with four free calculators to size your revenue leaks.
Title tags, meta descriptions, Google Business Profile, Maps rankings, and Search Console — with code examples and a scored checklist.
Every salon loyalty model compared — punch cards, referrals, points, tiers and birthday perks — with real ROI math and margin-safe reward rules.
Instead of juggling multiple tools for emails, client communication and lead tracking, salons can manage everything from one system.
Most salons run Google Ads, Meta Ads, and local SEO — but can't tell which one is driving bookings.
A backlink is a link from another website to yours. When a bridal blog in your city recommends your salon and links to your site, that's a backlink.
One is a time sink for most salons. The other is an underrated booking machine. Here's which is which and why.
What ChatGPT Ads cost, how local targeting and tracking work, and whether your salon should test them in 2026.
