About Cher Digital Analytics · Salon Marketing Specialists

We're Not an Agency.
We're Your Marketing Partner.

Cher Digital was built for one type of client — salon and beauty business owners who are exceptional at what they do but didn't sign up to become Google experts on top of everything else. We handle the digital side so you can stay behind the chair.

4
Specialists working
on your account
1
Industry we serve —
beauty, and only beauty
0
Automated reports.
Every one is written by hand.
100%
Month-to-month.
No lock-in. Ever.
Why Cher exists

The best salons kept losing
to the loudest ones.

We kept seeing it — incredible stylists, talented nail techs, spa owners who'd built something genuinely special, getting buried on Google by competitors who were just better at marketing. Not better at the actual work. Just louder online.

That felt wrong. So Charishma built Cher to fix it — a team that only works with beauty businesses, that actually learns your market, and that treats your growth like it's personal. Because for us, it is.

Salon-only focus
No dentists, no restaurants. Every strategy is built specifically for the beauty business booking cycle.
We earn it every month
No lock-in contracts. We do good work, you stay. We don't, you walk. It's the only arrangement that keeps us honest.
We walk you through everything
Every report is written by a real team member and walked through on a call — so you always know what's working.

Real people. Zero bots. All yours.

These are the actual humans working on your salon's growth — reading your reports, building your website, designing your content, and keeping everything running. No outsourcing. No juniors learning on your dime.

The Cher Team · Meet the people behind your bookings
CEO & Founder
Charishma Puli
Chief Executive Officer · Founder
"If your salon isn't on the first page of Google, is it even open?" — probably Charishma, definitely at 7am.

Charishma built Cher because she was tired of watching brilliant salons be invisible online. She sets the strategy, holds the vision, and makes sure every client gets the kind of attention that actually moves the needle — not just a monthly PDF and a shrug.

What she does for your salon
Builds the overall marketing strategy for your specific market
Reviews every client account monthly — nothing gets missed
Your first call when something needs fixing, fast
Salon superpower
Spots exactly why a salon isn't ranking on Google within five minutes of looking at it.
HR & Board Member
Nikitha Duggirala
People & Operations Lead
"A great team is like a great blowout — looks effortless, takes serious skill." — Nikitha, probably.

Nikitha is the reason Cher runs as well as it does. She makes sure the team is structured, motivated and always showing up at full capacity — because a great strategy means nothing if the people executing it are stretched thin.

What she does for your salon
Ensures every client gets consistent, high-quality work every month
Holds the team accountable so nothing slips through the cracks
The structural backbone that lets the rest of the team do their best work
Salon superpower
Spots a process gap before it becomes a client problem — every time.
Web Developer
Priyanka Merugu
Web Developer and Digital Analyst
"A slow website is a cancelled appointment." — Priyanka, every time she opens a salon site on mobile.

Priyanka builds websites that don't just look good — they convert. She knows a salon client decides to book in the first 8 seconds, so every page she builds is designed to make that decision as easy as possible. Fast, mobile-first, and always booking-ready.

What she does for your salon
Builds and maintains your salon website from scratch
Sets up booking integrations so clients can book in two taps
Makes sure your site loads fast on every device
Salon superpower
Can tell you exactly why visitors are leaving your website without booking — and fix it.
How the team works

Every skill in the room.
All pointed at your growth.

01
Strategy meets creativity
Charishma's marketing strategy and Deepa's creative direction work together — so your campaigns don't just look good, they're built to convert.
02
Built and tracked
Priyanka builds the tech that captures every click and booking — so when Charishma reviews your numbers, nothing is missing from the picture.
03
Consistent every month
Nikitha makes sure you never get a "sorry we've been busy" month. Same quality, same attention, same accountability — month one or month twelve.
04
You always know who's working on what
No mystery agency black box. Real names. Real people. Real accountability — you know exactly who handles your website, content and strategy.
05
End-of-month, every month
The whole team reviews your numbers before your monthly call — so when we walk you through it, everyone's already across everything.
06
Small team on purpose
We don't scale for the sake of it. We take on clients we can genuinely serve — because your salon deserves focus, not a number in a queue.
Questions about working with us

Everything You Wanted to Ask
Before You Reach Out

Who is behind Cher Digital Analytics? ✦
Cher Digital is a team of four specialists — a CEO & Founder, Web Developer, Social Media Designer and HR & Board Member — all focused exclusively on marketing for salon and beauty businesses.
Do you only work with salons? ✦
Yes. We work exclusively with hair salons, nail studios, med spas, blow dry bars, lash studios and other beauty businesses. Deep industry focus means better results for our clients.
Will I have a dedicated person on my account? ✦
Yes. Every client has a dedicated team member who knows their goals, their market and their numbers. At end of every month we walk you through your report on a call — personally.
Are there lock-in contracts? ✦
Never. Everything is month-to-month. If it's not working, you cancel — no penalty, no notice period, no awkward invoice for the rest of the year. We believe good work speaks for itself.

Want to see the team
in action on your salon?

Get the free Cher Salon Audit PDF — we'll analyse your Google presence and show you exactly what's holding back your bookings. No call. No pitch. Just honest feedback.

Get the free audit PDF