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Cost heat map — how each platform scales with your card volume
True monthly cost (subscription + add-ons above + processing) at your current stylist, payroll, and email settings. Darker = more expensive.
Methodology & assumptions. US pricing verified July 2026 from official sources: glossgenius.com/pricing (Standard $24 / Gold $48 / Platinum $148 annual billing; payroll $40 + $6/person; flat 2.6% processing), Vagaro support pricing article updated 7/1/2026 ($23.99 promo base + $10/extra calendar; payroll $34 + $5; 1,000 free emails then tiered; Small Merchant 2.6% + 10¢ under $4k/mo, Large Merchant 2.29% + 19¢ + $10/mo above), squareup.com/appointments/pricing (Free $0 / Plus $49 / Premium $149 per location; payroll $35 + $6; processing 2.6→2.4% + 15¢ by tier), fresha.com/pricing (Independent $19.95 / Team $14.95 per member; 50 free emails then 2¢; 2.29% + 20¢ in person; 20% one-time marketplace new-client fee, $6 min). Fresha has no built-in tax-filing payroll — the payroll figure shown uses Gusto Simple ($49 + $6) as the external benchmark. Square email marketing requires the Plus plan, added automatically when emails > 0. Excludes hardware, sales tax, Vagaro FANF/Mastercard location fees, and text-message marketing. Estimates only — confirm with each vendor before switching.
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